The crown jewel of advertising accounts was up for review and this is the idea that won it.
You may not be able to change the world but you can hold the pickles. That was the crux of our new ethos for BK - an evolution of their classic tagline that not only serves as a positive affirmation but injects new life into a brand struggling to ressonate with today’s audience. These are chaotic times we’re living in, but at BK, You Rule. Two simple words that unlock a relevant, self-aware brand spirit which reinvents their advertising, reinvigorates their employees, and re-establishes their rank within the QSR universe.
My partner and I served as the anchor CD team on the pitch, helping win the account for OKRP.
You may not be able to change the world but you can hold the pickles. That was the crux of our new ethos for BK - an evolution of their classic tagline that not only serves as a positive affirmation but injects new life into a brand struggling to ressonate with today’s audience. These are chaotic times we’re living in, but at BK, You Rule. Two simple words that unlock a relevant, self-aware brand spirit which reinvents their advertising, reinvigorates their employees, and re-establishes their rank within the QSR universe.
My partner and I served as the anchor CD team on the pitch, helping win the account for OKRP.
We truly made the CUSTOMER KING by inviting them to f*ck with The Whopper, in our first BIG BRAND ACT under You Rule.
