You may not be able to change the world but you can hold the pickles. That was the ethos behind our platform idea that helped OKRP win the business.
Serving as GCD on the account, my team and I were able to inject new life into a brand struggling to ressonate with today’s audience by turning the crown over to the customer. You Rule: Two simple words that unlocked a fresh, relevant, self-effacing chapter in the brand’s legacy which reinvented their advertising, reinvigorated their employees, and re-established their rank within the QSR universe.
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Serving as GCD on the account, my team and I were able to inject new life into a brand struggling to ressonate with today’s audience by turning the crown over to the customer. You Rule: Two simple words that unlocked a fresh, relevant, self-effacing chapter in the brand’s legacy which reinvented their advertising, reinvigorated their employees, and re-established their rank within the QSR universe.
$701M 1B 727K
Sales Increase YOY Impressions Unique Social Interactions
Sales Increase YOY Impressions Unique Social Interactions
At BK, we crowned YOU the king.
We let YOU rewrite the rules of value.
We treated YOU as the celebrity who influenced our menu.
We dared YOU to f*ck with the brand for a chance to win
a million bucks.
We wanted YOU to dork out on dragons.
We encouraged YOU to come as you are.
