It's a pun. An epic pun. That ran during the Super Bowl. 5 months, multiple weekends and late nights, and several scripts later we landed on this idea. It was Christopher Walken’s very first Super Bowl commercial so I’d like to think that it ranks up there with The Deer Hunter and Wedding Crashers. 

Client: Kia Motors
Agency: David&Goliath
Director: Matthijs Van Heijningen