You have a 1 in a billion chance of winning an NBA title. And a 1 in six-gazillion chance of winning a Grammy. But Take 5 from The New York Lottery gives you a 1 in 9 chance of winning money. And that’s not bad. Odds this good don’t come around too often, so we created a campaign that demonstrates how winnable Take 5 is when compared to epically un-winnable situations.
 

Client: New York Lottery
Agency: McCann New York 
Director: Tom Kuntz