The NY Lottery was looking for one missing winner who had yet to cash in their $7 million ticket.
With only days left until it expired, we decided to take matters into our own hands. We drew up a bunch of fliers and posted them around the Brooklyn deli where the ticket was purchased. For just the low low price of a ream of paper and some tape, we were able to earn millions in media coverage.
I guess you could say we hit the lottery of lottery advertising.
270M 12-1 21%
Medium Impressions ROI Increase Avg. Sales
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With only days left until it expired, we decided to take matters into our own hands. We drew up a bunch of fliers and posted them around the Brooklyn deli where the ticket was purchased. For just the low low price of a ream of paper and some tape, we were able to earn millions in media coverage.
I guess you could say we hit the lottery of lottery advertising.
270M 12-1 21%
Medium Impressions ROI Increase Avg. Sales
Client: New York Lottery
Agency: McCann New York
Director: Us
Agency: McCann New York
Director: Us
