The New York Lottery was looking for one missing winner who had yet to cash in their $7 million ticket. With only days left until it expired, we decided to take matters into our own hands by drawing up a bunch of fliers and heading to the Brooklyn deli where the ticket was purchased. For just the low low price of a ream of paper and some tape, we were able to earn millions in media coverage.
I guess you could say we hit the lottery of lottery advertising. 

Client: New York Lottery
Agency: McCann New York 
Director: Us