Augusta National wants to expand their TV tournament viewership by reaching a newer audience that lives beyond the gates of the golf course. What we’ve created over the past three years has been a steady build of Masters FOMO that invites golf + sports adjacent fans to “bring their best” while watching at home.
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Client: Augusta National
Agency: OKRP
Agency: OKRP
2023 Film
2022 Film
We’ve made more than just Masters films and have been bringing the brand to life in different video game, fashionista, booze infused ways.
