VIZIO needed a campaign that would introduce people to their new line of Ultra 4K TVs. But how are you supposed to demonstrate a picture with this much quality when people are going to be watching the commercials on their crappy HDTVs? You don't.
Client: Vizio
Agency: David&Goliath
Director: Us
Agency: David&Goliath
Director: Us
Vizio Knight 60 REV from Andy Sciamanna on Vimeo.